This journey actually started with two needs. The first need met me when I was in the kitchen on leave with my youngest child, June. I was making spaghetti bolognese, and first made my bolognese with mushrooms and onions, before the rest of the family got the plain one they like best. I was a bit annoyed that I had to make dinner twice and eat cold food at the same time while the 3-year-old complained about the opposite. I searched online for a frying pan divider, and found that this didn't exist.

So I took matters into my own hands, and what hands are those? My name is Anine Malm, I'm 28 years old, live on the Trøndelag coast with two children like any other country girl.

The second need is probably partly innate. I have a creative urge that is present in most things I do. I have worked in marketing for 5 years, and throughout my life I have thought that one day I will start something for myself, I just have to find something I have confidence that I will succeed with.

The time crunch is a harsh reality for most people in my stage of life, and it seems like it's common knowledge that one should just be constantly tired in these 10 years of life that I'm in now. It's an established truth that I've wanted to challenge, and even though you don't work any less as a self-employed person than an employee, you can work more flexibly and more result-oriented than clock-oriented.

This is the background to Meno and hopefully the start of a great adventure.